Our Story

Founded in 2025, Dex The Label is a Cape Town-born jewellery brand built around one simple idea: making those jewellery pieces that you are obsessed with and never want to take off.

Made for everyday wear, our pieces are designed to go wherever you do. From the first coffee to the last round, salty afternoons to nights out, they're made to be worn on repeat, not kept for best. The kind of pieces that become part of your rotation, pick up a few scratches along the way and only get better with time.

The brand started with founder Nicolas, who left Belgium for South Africa in 2018 in search of sun, salt and a different pace of life. What began as a change of scenery became something more: a new perspective, shaped by the contrast between European design sensibility and Cape Town's laid-back, anything-goes attitude. That contrast still sits at the heart of Dex.

Born on the shores of Cape Town, Dex brings together considered design and a less polished way of life. Our collections take cues from the coast, the streets, surf culture and the people who move between them. Nothing too precious, nothing too serious. Just solid silver with character.

Every piece is designed by Nicolas and locally handcrafted in solid 925 sterling silver. Made with attention to detail, built to last and intended to be worn wherever life takes you.

JUST REALLY COOL SILVER, MADE TO STAY WILD //